Tired of High Splits and Hidden Fees? See What IvyRealty.Ai Offers Instead
Commission & Fees

Tired of High Splits and Hidden Fees? See What IvyRealty.Ai Offers Instead

July 20266 min readIvy Realty

The headline split is never the whole story. Franchise royalties, desk fees, tech fees, and per-transaction charges quietly stack up. Here is a transparent, side-by-side look at where your money actually goes — and what a no-hidden-fees model looks like instead.

The Split Is Only Half the Conversation

When agents compare brokerages, the first question is almost always "what is the split?" It is the wrong place to stop. Two brokerages can both advertise a 70/30 split and leave you with wildly different take-home pay, because the split is only the first deduction of several. The real number that matters is your effective take-home rate — what actually lands in your account after every fee, royalty, and charge is applied. At many franchise shops, an agent who thinks of themselves as "70/30" is really closer to 55/45 once everything is counted. The rest disappears into line items that are easy to overlook until you add them up across a year.

Where the Money Actually Goes

Here are the deductions that commonly sit on top of, or in front of, your split at a traditional brokerage: Franchise royalty (6-8% off the top). National brands take this before your split is even calculated. On a $12,000 commission, that is $720-960 gone first. Desk fees ($200-500/month). Charged whether you close or not — sometimes on a 12-month commitment. Technology fees ($100-300/month). For CRM and transaction software many agents barely use. E&O insurance markups. Group coverage that costs the brokerage little, marked up to $500-800/year. Transaction coordination fees ($300-500/deal). Charged to process paperwork — on top of the split. Cap resets and exit fees. Some "100% after cap" plans reset every year; some contracts add early-termination penalties. Individually each looks small. Together they are often the difference between a good year and a great one.

What Transparent Pricing Looks Like

IvyRealty.Ai was built on the opposite principle: the price you see is the price you pay. There is no franchise royalty, no desk fee, no technology fee, no onboarding fee, and no per-transaction coordination charge. E&O insurance is included. You pick one of two clear plans. On the 80/20 Plan you keep 80% of every commission with zero monthly cost. On the 100% Plan you keep every dollar for a flat $25/month plus $395 per closed transaction. That is the entire fee schedule — there is no asterisk and no "plus fees" hiding underneath it. Because there are no hidden charges, you can actually predict your income. You always know, before you take a listing, exactly what you will keep when it closes.

Lower Cost, Full Toolset

The fear with any low-fee model is that "cheaper" means "stripped down." It does not here. Every agent, on either plan, gets the complete platform included: an AI-powered CRM, a digital transaction coordinator that auto-populates the forms required on a transaction and lays out a timeline checklist, a full marketing suite, unlimited blockchain e-signatures through OnChainESign, a 50+ module online academy, shareable market updates, and direct broker access. A comparable stack of standalone subscriptions would run $500-800/month at a legacy brokerage — on top of your split. Here it is simply part of the deal. You are not trading support for savings; you are keeping both. And these tools do real work for you: smart questionnaires that populate your CRM, every form you need organized in one place, deadlines tracked automatically, and signatures built right in. They automate the workflow around every transaction so the repetitive parts stop costing you hours.

See It On Your Own Numbers

The most honest way to evaluate any brokerage is to run your own last twelve months through its fee structure. Take your actual closings, apply the full list of deductions from your current brokerage, then apply the IvyRealty.Ai plan of your choice. Most Arizona agents find the gap is measured in the tens of thousands of dollars a year. Switching is simpler than the fees make it feel. ADRE license transfers process online and same-day, and our onboarding is same-day. The application takes about five minutes. If the numbers make sense — and they usually do — there is very little standing between you and keeping more of what you earn.

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Ivy Clay — Designated Broker & Owner of Ivy Realty

Written by

Ivy Clay

Designated Broker & Owner, Ivy Realty

With over 20 years of real estate experience in the Phoenix metro, Ivy Clay founded Ivy Realty as Arizona's first AI-native brokerage — combining cutting-edge technology with transparent, low-cost commission plans. She also built OnChainESign.App for blockchain-verified e-signatures and Munny.Pro for agent financial tools.

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