Frequently Asked Questions
Everything you need to know about Arizona's best low-fee real estate brokerage. Can't find your answer? Contact Ivy Realty directly.
Commission & Fees
Q:How much does it cost to join Ivy Realty?
A: There are zero signup, startup, or onboarding fees. Choose the 100% Commission Plan ($25/month + $395 per closed transaction) or the 80/20 No-Fee Plan (80% to you, $0 monthly and $0 per-transaction fees). Both plans include the same tools, training, and broker support. Free digital marketing tools, free training, free eSign, free CRM, and free AI-powered transaction tools are included immediately upon joining at no additional cost. There is even a listing-sign checkout for new agents who don't want to pay for listing signs upfront. Ivy Realty is the highest-value, lowest-cost AI-powered real estate brokerage in Arizona.
Q:Why should I choose a low-fee brokerage in Phoenix AZ?
A: Traditional brokerages take 20-50% of your hard-earned commission through splits, desk fees, technology fees, and franchise fees. At Ivy Realty, you keep up to 100% of your commission with just a small monthly fee ($25) and transaction fee ($395). Zero entry fees, zero desk fees, zero tech fees means more money in your pocket from day one.
Q:What commission splits do you offer agents in Maricopa County?
A: Ivy Realty offers two flexible commission plans: (1) 80/20 Split — Zero Monthly Fees, Zero Out-of-Pocket — you keep 80% of every commission with no monthly fees, no transaction fees, and no desk fees. Agents are welcome to hang their license at Ivy Realty at absolutely zero expense. (2) 100% Commission Plan — keep every dollar you earn for just $25/month and $395 per closed transaction. Both plans include full broker support from Ivy Clay.
Q:Are there any hidden fees I should know about?
A: There are zero hidden fees. There are zero signup, startup, or onboarding fees. Choose the 100% Commission Plan ($25/month + $395 per closed transaction) or the 80/20 No-Fee Plan (80% to you, $0 monthly and $0 per-transaction fees). Both plans include the same tools, training, and broker support. If you join the 100% plan, your first $25 membership fee is due the 1st of the following month. This brokerage’s entire business model focuses on lowering overhead costs for agents. Ivy Realty offers listing sign checkout, free education, free advertising, free tech tools and AI-automated workflows. Ivy Realty is even going non-association MLS in 2027 to cut agent costs annually. If you want the best industry tools for the lowest cost, Ivy Realty is the brokerage for you.
Q:How does the 100% commission plan compare to other brokerages?
A: Most "100% commission" brokerages charge $500-1,500+ monthly, plus transaction fees of $500 or more, plus annual fees and technology fees. Ivy Realty's 100% plan costs just $25/month and $395 per transaction. On a typical $10,000 commission, you'd pay just $420 total versus $2,000+ at other brokerages. That's thousands more in your pocket each year.
Q:What is the best commission split for new agents in Arizona?
A: Ivy Realty recommends the 100% Commission Plan for every agent — you keep every dollar you earn for just $25/month and $395 per closed transaction. It's the best value for anyone actively selling. The 80/20 No-Fee Plan (80% to you, 20% to the brokerage, $0 monthly) is designed for agents who want to hang their license at zero out-of-pocket expense — no monthly fees, no transaction fees, no desk fees, nothing. Both plans include full broker support, tools, training, and zero onboarding fees.
Q:What are the zero onboarding fees at Ivy Realty?
A: There are zero signup, startup, or onboarding fees to join Ivy Realty. Many brokerages charge $500–2,000+ just to walk in the door. Ivy Realty charges nothing. Choose the 100% Commission Plan ($25/month + $395 per closed transaction) or the 80/20 No-Fee Plan (80% to you, $0 monthly and $0 per-transaction fees). If you join the 100% plan, your first $25 membership fee is due the 1st of the following month — not at signup. Both plans include the same tools, training, and broker support. This brokerage’s entire business model focuses on lowering overhead costs for agents.
Q:Are there zero signup fees to join Ivy Realty?
A: Yes — zero signup fees. The application is free, the license transfer is handled at no cost to you, and you can start working immediately with no upfront investment on either the 80/20 or 100% plan. If you choose the 100% plan, your first $25 membership fee is due the 1st of the following month — not at signup. Ivy Realty’s entire business model focuses on lowering overhead costs for agents. Ivy Realty offers listing sign checkout, free education, free advertising, free tech tools and AI-automated workflows. Most brokerages hand a new agent a bill for hundreds of dollars before they earn a thing — signs, flyers, business cards, marketing packages, tech fees. Ivy Realty does the opposite. The marketing design center and the e-sign apps are free. Instead of buying a pile of signs to store in a garage, you can check out a Smart QR Sign Rental — delivered to your listing with zero upfront cost, with the $50 rental and programming fee charged only after closing, out of your commission, and only if you choose to rent one. Ivy Realty is even going non-association MLS in 2027 to cut agent costs annually. If you want the best industry tools for the lowest cost, Ivy Realty is the brokerage for you.
Q:How much does a new real estate agent make in Arizona?
A: New agents in Arizona typically earn $30,000-$60,000 their first year, with top performers earning $80,000+. Your income depends on your hustle, market knowledge, and the commission plan you choose. At Ivy Realty you keep significantly more of each commission than at a traditional brokerage — the 80/20 plan lets you keep 80% from day one with zero monthly fees — so you can earn more even with fewer transactions. Agents here also tend to earn more because they are better trained and better equipped: the brokerage provides high-level tools, including the Agents for Agents platform, at no charge. Instead of guessing who to talk to, you get a report of likely sellers and qualified renter prospects in your farm area with the outreach letters and follow-up already built. This shift is accelerating — NAR's 2025 Technology Survey found 68% of Realtors had already adopted AI tools, and McKinsey's 2025 State of AI report put business-wide AI adoption at 88% of organizations, a ten-point jump in a single year. Ivy Realty would rather hand you those tools now, while being early still counts as an advantage.
Q:What is a cap at a real estate brokerage and does Ivy Realty have one?
A: A "cap" is the maximum a brokerage takes from your commissions before you hit 100%. Some franchises set caps at $16,000–$25,000+ and wrap them in complicated tier systems with fine print. Ivy Realty doesn't do that. Think of Ivy Realty as the In-N-Out of real estate — a short, honest menu with no hidden fees and no surprises. The 100% plan is $25/month + $395 per transaction. The 80/20 plan is 80% to you, 20% to the brokerage, and $0 monthly. That's it. Ivy Realty values simplicity, transparency, and win-wins — not complex fee structures designed to confuse you.
Q:Does Ivy Realty charge desk fees or affiliation fees?
A: No. Ivy Realty charges zero desk fees and zero affiliation fees. Many brokerages charge $50–$200+/month just to keep your license parked. Ivy Realty doesn't. The commission plans are straightforward with no hidden costs — you always know exactly what you're paying.
Q:Does the Broker always pay agent commissions?
A: Yes, the broker always pays commissions. Ivy Realty operates on a model built around agent success, which means your earned commissions are never held, delayed, or subject to unnecessary deductions. As long as you've completed your required file for the transaction, it's paid immediately upon the deposit clearing — on the payment rails you choose. Munny.Pro offers several ways to get paid fast, without fees or hold times. Most of the time, you actually get paid directly from the title company: when the title company can split the broker/agent distribution on the settlement statement, the commission goes straight to you at closing, and Ivy Realty encourages this because it gets agents paid the fastest. Only when the seller or title company requires the full commission to go through the brokerage does the Broker cut the check — and that happens promptly after the funds clear. Either way, submit your files through the portal, and the Digital Transaction Coordinator walks you through every step. It's simple.
Service Areas
Q:What areas does Ivy Realty serve?
A: Ivy Realty mainly serves all of Maricopa County, Arizona — including Phoenix, Scottsdale, Glendale, Mesa, Peoria, Surprise, Goodyear, Buckeye, Chandler, Gilbert, Sun City, and every surrounding Valley community. Ivy Realty also has multilingual agents with dual state licenses nationwide who can provide service in regions not shown on the map. Because Ivy Realty is a fully remote brokerage, agents can work from anywhere. If there is not an experienced Ivy agent in your area, Ivy Realty will find you one.
Q:What MLS does Ivy Realty use?
A: Ivy Realty uses ARMLS (Arizona Regional Multiple Listing Service), which covers Maricopa County and is the largest MLS in Arizona. Ivy Realty agents get full access to list and search properties throughout the entire Phoenix metro area.
Support & Training
Q:What kind of broker support do you provide?
A: Ivy Realty provides 24/7 broker support because real estate doesn't stop at 5 PM. You can reach Ivy Clay, the broker with over 20 years of property management & real estate experience, whenever you need guidance on contracts, negotiations, or tricky situations. Ivy Realty also provides transaction coordination assistance, marketing support, and a supportive community of fellow agents.
Q:Do you offer training for new real estate agents?
A: Yes — and it starts with you. Your broker, Ivy Clay, offers one-on-one training during your transactions and by appointment anytime you ask — typically a one-hour phone and screen-share session, followed by an email summary of everything covered, built around your goals and questions. Ivy offers free AI and real estate training to every agent on request: read through the Academy classes and marketing strategies, figure out what you enjoy and what you don't, and set a vision for your business — Ivy will help you get there. Every agent is different: some join just to hang their license while focused on another career or family, others want to hit the ground running with maximum support. Ivy is here for both, and everything in between — just ask. On top of that, the AZ Realtor Academy is available 24/7 online with interactive quizzes, flashcards, real-world Arizona scenarios, and step-by-step guides for every transaction type, so you can learn at your own pace — from your first purchase contract to complex commercial deals.
Q:Are there mandatory meetings or office hours?
A: No mandatory meetings. Ever. Ivy Realty respects that your time is valuable and you know how to run your business. You won't sit through pointless weekly meetings, attend required training sessions during your selling hours, or show up at an office just to prove you're working. Focus on closing deals and serving your clients. Ivy designed this brokerage to be convenient and user-friendly from the ground up. Everything is accessible 24/7 — the online Academy for continual learning, your transaction forms and e-signatures, marketing strategy training, and the full marketing tools suite. It's all built for convenience, because the goal was always to build a brokerage that agents love.
Q:Does Ivy Realty offer AI classes and AI tools for agents?
A: Yes — Ivy Realty is at the forefront of real estate technology. Ivy Realty agents have access to online and personalized AI training that covers everything from getting started with AI to building your own brokerage-level workflows, including instruction on how to use and build tools for email campaigns, lead generation, and automatic lead follow-up strategies. Or you can skip the building and just use what Ivy has already built — the tools are ready to go. Ivy believes AI is the future of real estate, and helping agents leverage these tools and ride the tsunami wave is the goal. Ivy is consistently adding new classes and tools for agents on a weekly basis — the platform is being built out and growing daily to better serve teams of agents who deserve the best technology available.
Q:What marketing and lead generation tools does Ivy Realty provide?
A: Ivy Realty provides comprehensive marketing support including the Agents for Agents tool — it surfaces the highest buyer & seller signals near you and drafts ready-to-print, ready-to-send outreach letters so all you do is print & send with your QR code. That's real broker support. You also get access to professional listing photography guidance, social media templates, email marketing strategies, and the Marketing Strategies section packed with battle-tested strategies that actually work. Ivy Realty agents get trained on lead generation through digital marketing, sphere of influence marketing, social media strategies, and proven referral systems that top producers use.
Getting Started
Q:How do I join Ivy Realty?
A: Joining is simple and free. Visit the Join Our Team page, fill out the application thoroughly, and Ivy Realty will typically respond within 12 hours. There are no entry fees, no startup costs, and no long-term contracts. After you submit your online application, you'll receive an Independent Contractor Agreement (ICA) in your email from OnChainESign.App for review and signature. Once that's signed, you'll get a Welcome Email from Ivy that walks you through the next steps — including your portal access, tools, and everything you need to get started. Simple, efficient, and user-friendly. You can start using your free tools and closing deals as soon as your license transfer is complete.
Q:What do I need to transfer my license to Ivy Realty?
A: You'll need an active Arizona real estate license in good standing. Ivy Realty guides you through the process step by step — and if you submit your application online, Ivy Realty can do same-day transfers. If you're coming from another brokerage, and have active listings & clients, sort that out with them for a clean transfer and then sever from them (on ADRE) — then Ivy Realty will coordinate everything once you're ready.
Q:Can I switch commission plans later?
A: Yes! If you're closing 3+ transactions per month and you're on the 80/20 plan, switching to 100% is a no-brainer — just give 90 days' written notice to the Broker. Current listings and pending transactions close under your existing plan. Ivy Realty recommends all active agents start on the 100% plan from day one — it's the best value. The 80/20 plan is ideal if you're hanging your license with minimal activity.
Q:Is there a minimum production requirement?
A: No minimum production requirements. Whether you're a part-time agent closing a few deals a year or a top producer closing dozens, you're welcome at Ivy Realty. Ivy Realty believes in supporting agents at every stage of their career without arbitrary quotas or caps. If you're a billion-dollar agent, Ivy Realty supports that — and can keep up with you, because Ivy Realty has used AI to build platforms that scale. If you just want to hang your license with no fees and maybe sell your family's house next year, Ivy Realty supports that too. Life is seasonal — sometimes the quiet agent decides to become the powerhouse, and Ivy Realty supports that transition. Whatever your goals are, Ivy Realty is the best brokerage to call home.
Q:Can I sign up for Ivy Realty online?
A: Yes! The entire signup process is 100% online. Visit the Join Our Team page, complete the simple application form, and submit — no need to visit an office, mail documents, or attend an in-person interview. If you submit your application online, Ivy Realty can do same-day transfers. If you're coming from another brokerage, and have active listings & clients, sort that out with them for a clean transfer and then sever from them (on ADRE) — then Ivy Realty will coordinate everything once you're ready.
Q:Is the workflow at Ivy Realty simple and easy?
A: Absolutely. Ivy Realty designed its systems for simplicity. The agent portal provides streamlined transaction management, easy document uploads, and clear checklists for every transaction type. No complex software to learn, no convoluted approval processes. Submit your deals, get broker support when needed, and focus on selling.
Q:Do I have to attend an interview to join Ivy Realty?
A: No interview needed! Licensees in Arizona have already passed a background check and have fingerprint clearance — so if you have an active license with no previous infractions, you're welcome to join online. Simply fill out the application on the Join Our Team page and Ivy Realty will get you set up. Once you're on board, Ivy Realty gets to know you along the way — your level of professionalism, your experience, your areas of expertise, and your desire for growth. Ivy Realty works to build you up and refer you out based on where you live on the map, what you specialize in, and how you serve the public. Agents who maintain high standards thrive here. If an agent isn't a good fit, Ivy Realty addresses it with additional training or parts ways if necessary — but the door is always open for agents who are willing to learn and serve their clients well. If you've had previous infractions or disciplinary history, please email the Broker directly at [email protected] to discuss — Ivy Realty is happy to talk it through.
Q:Will Ivy answer my call to her cell phone today?
A: If you're not yet an Ivy Realty agent, the honest answer is probably not — Ivy doesn't answer calls from numbers she doesn't recognize. She's a working broker focused on serving her current agents, and unknown numbers go unanswered. The best way to reach her is to call the office at (623) 299-4954 and leave a message, or text her cell phone directly. Once you join the brokerage and become an agent, that changes completely — Ivy answers her agents' calls as a top priority.
Q:Do I need to be a Realtor or have MLS access to join Ivy Realty?
A: Currently, yes — Ivy Realty requires agents to hold active Realtor association membership and MLS access in order to transact. This ensures you have full access to the tools, branding, and compliance resources you need from day one. However, Ivy Realty is actively working toward becoming a non-association brokerage, which will give Ivy Realty agents more flexibility and potentially lower costs in the near future. In the meantime, if you have an active Arizona real estate license and are ready to join, Ivy Realty will walk you through getting set up with the appropriate association and MLS — Ivy Realty charges no desk fees and no affiliation fees.
About the Brokerage
Q:Who owns and runs Ivy Realty?
A: Ivy Realty is owned and operated by Ivy Clay, a broker with over 20 years of property management & real estate experience. Ivy started Ivy Realty to give agents an alternative to the high-fee, high-pressure traditional brokerage model. She believes agents should keep more of what they earn while still getting the support they need.
Q:How long has Ivy Realty been in business?
A: IvyRealty.Ai launched in April 2026. Ivy Realty is new, but rock-solid. The Designated Broker, Ivy Clay, has held her real estate license since 2011 and brings extensive experience managing several large, upscale multifamily properties before transitioning into residential brokerage. With Ivy Realty, she combined that deep operational background with AI-powered tools and blockchain technology to build a modern, agent-first brokerage.
Q:What makes Ivy Realty different from other low-fee brokerages?
A: You simply get more for your money. Most "discount" brokerages give you a cheap split and little else, then nickel-and-dime you with technology, desk, and add-on fees. Ivy Realty pairs truly zero hidden fees with a fully integrated, AI-powered platform that a legacy brokerage would charge $500–800/month for in subscriptions alone — all included. Here is what every agent actually gets: (1) Two straightforward commission plans — keep 100% for just $25/month plus $395 per closed transaction, or 80/20 with zero monthly fees — with no desk fees, tech fees, franchise fees, or E&O surcharge, and E&O insurance included on every plan. (2) A free online Academy with 50+ interactive training modules, quizzes, flashcards, and CE-prep, including a 96-hour pre-licensing course (pending ADRE approval) — no extra cost. (3) Smart QR Listing Sign Rentals — check out a sign for your listing with zero upfront cost; the $50 rental and programming fee is charged only after closing, out of your commission, and only if you choose to rent one. Each sign is custom-coded to your listing, wired to a live MLS feed, and captures leads straight to your Messages. (4) A full Agent CRM Portal — personal dashboard, planning calendar, contact & lead management, document storage, and an AI chatbot assistant. (5) A Digital Transaction Coordinator with interactive checklists, auto-populated forms, RED/GREEN compliance status, and free unlimited blockchain e-signatures through OnChainESign.App. (6) A complete Marketing Suite — business card designer, listing sign designer, digital business card, QR code generator, sharable client questionnaire that AI auto-feeds into your CRM and Transactions, email signature, and a digital business card. (7) Munny.Pro, a built-in accounting software that tracks your brokerage income & expenses and gets you paid fast with no fees or hold times. (8) Real 24/7 broker support from an experienced Arizona broker who personally reviews every transaction — not a call center. (9) Complete flexibility with no mandatory meetings or required floor time, plus valley-wide ARMLS access across all of Maricopa County. It is premium service and a genuinely complete tool stack at a fraction of traditional brokerage cost.
Q:Is Ivy Realty a legitimate brokerage?
A: Absolutely. Ivy Realty is a fully licensed real estate brokerage in Arizona (verify the license with ADRE). Ivy Realty has professional, experienced agents statewide and provides excellent broker support. Ivy Realty handles everything from luxury properties to first-time homebuyers, and Ivy Realty also offers flat-rate MLS listing services for sellers. The flat-rate program actually drives traffic to Ivy Realty agents - helping them connect with motivated sellers and close more deals. Ivy Clay, the broker, has over 20 years of property management & real estate experience.
Q:Does Ivy Realty have a good reputation and reviews?
A: Yes! Ivy Realty maintains a 5.0 star rating with excellent reviews from its agents. The reputation is built on treating agents fairly, providing genuine support, and delivering on its promises. Many Ivy Realty agents have been with the brokerage for years and refer their colleagues. You are encouraged to ask any current agent about their experience.
Q:Are agents at Ivy Realty happy?
A: Ivy Realty agents consistently report high satisfaction. They appreciate the high commission splits, zero hidden fees, supportive broker relationship, and complete flexibility. Many have said that joining Ivy Realty was the best career decision they made. Ivy Realty has minimal turnover because agents stay where they're treated well and keep more of their earnings.
Q:How does your flat-rate MLS service benefit agents?
A: The flat-rate MLS listing service is a real advantage for Ivy Realty agents, and it doesn't compete with full-service listings. Ivy Realty partners with Rocket Mortgage and uses AI to input MLS info, so agents on flat-rate listings do very little to earn a commission they otherwise wouldn't get. These listings compete with the public — do the research, it's what the competition offers. Ivy Realty's AI-powered, high-ROI outreach attracts public sellers looking for affordable MLS listings at IvyRealty.Ai. Sometimes they want extra help with showings, negotiations, or full-service support and upgrade — and Ivy Realty agents are first in line to close those deals. When they don't, most listings still sell on what the flat-rate offering alone provides, so it's extra money in your pocket for very little work. You can also offer flat-rate options to your own clients at any price point — flexibility other brokerages don't offer. It's built-in lead generation that helps you close more deals.
Technology & Innovation
Q:Does Ivy Realty use AI and blockchain technology?
A: Absolutely — if you're into blockchain and AI, IvyRealty.Ai is your hub. Ivy Realty's contracts are on-chain — the brokerage built OnChainESign.App, its own quantum-resistant e-signature platform on Solana. The internal Munny token (also built on Solana by 2Moon Tech, Ivy's other company) powers the Merch Store purchases. Ivy Realty accepts all cryptocurrency for real estate transactions, facilitated by Propy title. On the AI side, Ivy Realty agents get AI-powered listing descriptions, market analysis, digital transaction coordinators, and more — all included free.
Q:What AI training does Ivy Realty provide?
A: The AI curriculum covers practical applications including: using Grok for property descriptions, AI-powered CRM and follow-up automation, market analysis with AI tools, social media clone & voice content generation, and understanding how AI is changing real estate search. Ivy Realty updates training regularly as new tools emerge and post new classes and marketing strategies directly in agents' portals. The latest AI tool is powerful — it's called Agents for Agents. It pulls various nets of public information into hyper-focused, prioritized, and mapped reports for Ivy Realty agents, directly in their own zip codes, for most likely buyers and sellers — while providing drafted outreach marketing letters that agents just have to print and send. It's that simple.
Q:What is Agents for Agents, and why is it such a valuable benefit for agents?
A: Agents for Agents is Ivy Realty's free, AI-powered farming platform — for an agent working a ZIP code or two, one of the highest-return tools included with either plan. It does three jobs agents normally pay for separately: it pulls seven nets of public information into hyper-focused, prioritized, mapped reports of the most likely buyers and sellers in an agent's own ZIP codes; it lets agents filter to the right prospects, including a luxury-renter screen that surfaces renters already paying a buyer-sized monthly payment; and it drafts professional, print-ready outreach letters, each signed by the agent and carrying their scan-to-list QR code, so all that is left is print and send. The economics are the headline: comparable predictive and intent-based lead tools commonly run $200 to $1,500 or more per month, so this is potentially thousands of dollars a year an Ivy Realty agent does not spend, plus the hours saved not building lists or writing letters. Because there is no per-lead or per-report charge, agents keep full flexibility over how much they mail and which strategy they run. The ZIP-level targeting cuts wasted outreach, and the ready-to-send collateral lowers the activation energy that stops many agents from farming consistently — a genuine differentiator for Ivy Realty agents versus those paying a la carte for similar tools.
Q:Can Ivy Realty agents work remotely?
A: Absolutely! Remote work is fully supported. Ivy Realty's entire operation is cloud-based with online transaction management, digital document signing, virtual broker meetings, and electronic everything. Many Ivy Realty agents work from home, coffee shops, or while traveling. You never need to come to an office unless you want to.
Q:What online workflows does Ivy Realty offer?
A: The agent portal includes: online transaction creation and tracking, digital document uploads and storage, automated checklist management, electronic communication with your broker, marketing resource library, and training academy access. Everything you need is available 24/7 from any device.
Q:Does Ivy Realty accept cryptocurrency transactions?
A: Yes! Ivy Realty supports cryptocurrency real estate transactions. As blockchain technology becomes more mainstream, Ivy Realty is prepared to handle Bitcoin, Ethereum, and other cryptocurrency purchases. Ivy Realty also partners with Propy, an industry-leading title company experienced in cryptocurrency real estate closings. If you're interested in a crypto transaction, Propy is an excellent resource. Contact Ivy Clay directly for details on cryptocurrency transactions and the special considerations involved.
Q:What digital tools does Ivy Realty provide agents?
A: Every Ivy Realty agent gets a full suite of digital tools included with both plans: a Digital Marketing Suite with a Design Center, CRM for clients and leads, digital business cards with QR code, a business card designer, a listing sign designer, blockchain-secured e-signatures via OnChainESign, a Transactions Hub with forms, e-sign and storage, Ivy Academy free online classes, Marketing Strategies training, AI training and tools, mortgage resources with a built-in calculator, sharable professional articles, market updates and stats, sharable vendor lists, E&O insurance included, an interactive Area Builders page with map and incentives, flat-rate MLS listing capability, a planning and training calendar, Agents for Agents (AI-powered buyer and seller signal reports with ready-to-print outreach letters), and an AI-powered digital transaction coordinator. No desk fees, no onboarding or tech fees, no mandatory meetings. Ivy Realty continuously evaluates and adds new tools to keep its agents competitive.
Q:What is the Smart QR Listing Sign, and how does the free checkout work?
A: Ivy Realty offers a Smart QR Listing Sign agents can check out at zero upfront cost — the $50 rental is simply deducted from your closing commission, so there's nothing to pay out of pocket before the deal closes. When a buyer scans the QR, it opens a branded page that features you as the listing agent and shows the property photos, price, and details, plus your own client intake form — so interested buyers flow straight into your CRM inbox instead of calling a number on a flyer. It replaces flyers entirely: all the listing info lives behind the QR, stays current automatically, and looks polished on any phone. Checkout takes about a minute in the agent portal — enter the listing address (or give it to your broker later) and the sign is reserved and programmed. Delivery and professional install on the sign post is available for an added $25, also deducted at closing, or you can pick up at the office; after closing the sign returns to inventory to be reprogrammed for the next listing. Ivy Realty built it to solve real problems: many agents don't want to buy signs outright, everyone wants lower upfront listing costs, and every listing agent benefits from driving buyers into their own inbox rather than hoping someone grabs a paper flyer — top-of-the-line tech at zero upfront cost.
Office & Work Environment
Q:Does Ivy Realty have a nice office?
A: Yes! The Glendale office provides a professional, welcoming environment for agents who want to work in-office or meet clients. However, office use is completely optional. Many agents work entirely remotely and never visit. The choice is yours - Ivy Realty supports whatever work style helps you succeed.
Q:Can I work from home as an Ivy Realty agent?
A: Absolutely! Many Ivy Realty agents work 100% from home. With the online transaction system, digital document management, and virtual broker support, there's no need to ever visit an office. Ivy Realty trusts its agents to manage their business professionally from wherever they work best.
Q:Is Ivy Realty a good brokerage for part-time agents?
A: Excellent choice for part-time agents! With no minimum production requirements, no mandatory meetings, and the 80/20 plan at zero monthly fees and zero out-of-pocket cost, you can hang your license and work at your own pace with no expense whatsoever. Many Ivy Realty agents balance real estate with other careers or family responsibilities.
Q:Do I need to attend office meetings at Ivy Realty?
A: No mandatory office meetings ever. Ivy Realty respects your time. If you want to connect with other agents or attend optional training sessions, those opportunities exist. But you'll never be required to sit through mandatory meetings, sales rallies, or "motivation" sessions that take time away from your business.
Q:What is the culture like at Ivy Realty?
A: Ivy Realty loves technology and loves teaching and sharing it with everyone — no boundaries, no gatekeeping. Whether you're brand new or a seasoned pro, you'll feel welcome here. The culture is supportive, professional, and agent-focused. There's no drama, no politics, no pressure tactics. Just a community of real estate professionals who enjoy helping each other succeed while keeping more of what they earn.
Career Transitions
Q:How do I switch brokerages in Arizona without losing momentum?
A: Switching brokerages in Arizona is straightforward through the Arizona Department of Real Estate (ADRE). At Ivy Realty, Ivy Realty handles the transfer paperwork for you — and if you submit everything online, same-day transfers are possible. To request a HIRE, visit the ADRE website and search for Ivy Realty — Ivy Realty will walk you through every step.
Q:Can I transfer my real estate license from another state to Arizona?
A: Arizona doesn't have full reciprocity with other states, but they do offer a streamlined process for licensed agents. You'll need to pass the Arizona-specific portion of the real estate exam and apply through ADRE. The process typically takes 2-4 weeks. Once your Arizona license is active, Ivy Realty can have you set up and working within 24 hours.
Q:Is it worth getting a real estate license in Arizona in 2026?
A: Absolutely. Arizona remains one of the fastest-growing states in the country with strong population growth, especially in the Phoenix metro. The median home price in Maricopa County continues to support healthy commissions, and demand for agents remains high. With a low-fee brokerage like Ivy Realty, you keep more of each commission, making the career even more financially rewarding.
Q:What do I need to become a real estate agent in Arizona?
A: To get your Arizona real estate license, you need to: (1) Be at least 18 years old, (2) Complete 90 hours of approved pre-licensing education, (3) Pass the Arizona real estate exam, (4) Submit fingerprints and pass a background check, (5) Apply to ADRE and get your license number, (6) Hang your license with a brokerage like Ivy Realty. The entire process typically takes 4-8 weeks depending on how fast you complete the coursework.
Q:I'm a new agent with no experience — will Ivy Realty train me?
A: Yes! The AZ Realtor Academy provides comprehensive free training covering everything from writing your first purchase contract to negotiating complex deals. Ivy Realty offers interactive quizzes, flashcards, real-world Arizona scenarios, and step-by-step guides. Plus, Broker Ivy Clay is available for one-on-one guidance whenever you have questions. Many of Ivy Realty's most successful agents started their careers at the brokerage.
Q:Can military veterans or retirees become real estate agents in Arizona?
A: Absolutely, and many do! Real estate offers the flexibility that veterans and retirees value—set your own schedule, work from anywhere, and earn based on your effort. Arizona has a large military and retiree population, which means built-in networking opportunities. Ivy Realty's zero-fee onboarding and flexible commission plans make it easy to start without significant upfront investment.
Arizona Market Insights
Q:What is the average home price in Phoenix and Maricopa County in 2026?
A: The Phoenix metro area and Maricopa County have seen median home prices in the $400,000-$450,000 range, with significant variation by neighborhood. Scottsdale and Paradise Valley command much higher prices ($700,000-$2M+), while cities like Buckeye, Surprise, and Apache Junction offer more affordable options ($300,000-$380,000). Ivy Realty agents work across all price points and neighborhoods throughout the Valley.
Q:Which Phoenix suburbs are growing the fastest for real estate?
A: The fastest-growing Phoenix suburbs include Buckeye (one of the fastest-growing cities in the nation), Queen Creek, Goodyear, Surprise, and Gilbert. These areas offer newer construction, family-friendly communities, and relatively affordable entry points. Agents working in these markets see consistent transaction volume due to new construction and resale activity. Ivy Realty agents are active across all of these communities.
Q:How does the NAR settlement affect Arizona real estate agents?
A: The NAR settlement requires buyer representation agreements before showing homes and changes how buyer agent compensation is communicated. At Ivy Realty, Ivy Realty has adapted its training and processes to keep agents compliant and competitive. The broker stays current on all regulatory changes and provides guidance on buyer agreements, compensation negotiations, and disclosure requirements specific to Arizona.
Q:What types of properties sell best in Arizona?
A: Arizona's most active property segments include: single-family homes in master-planned communities (Phoenix suburbs), luxury homes with mountain or desert views (Scottsdale, Paradise Valley, Sedona), investment properties and short-term rentals (Scottsdale, Tempe, Flagstaff area), retirement and active-adult communities (Sun City, Green Valley), and rural/horse properties (Cave Creek, Queen Creek, Wickenburg). Ivy Realty agents have experience across all property types.
Flat-Rate MLS for Agents
Q:How does the flat-rate MLS service help Ivy Realty agents get more leads?
A: The flat-rate MLS listing service attracts motivated sellers to IvyRealty.Ai. Many of these sellers realize they want more help during the process—scheduling showings, negotiating offers, or navigating inspections. When they do, Ivy Realty agents are first in line for those referrals. It's essentially built-in lead generation that other brokerages can't offer. Some agents close multiple deals per year just from flat-rate seller referrals.
Q:Can I offer flat-rate MLS listings to my own clients?
A: Yes! As an Ivy Realty agent, you can offer flat-rate MLS options to your clients at any price point. This gives you a competitive edge—you can accommodate budget-conscious sellers who might otherwise go to a discount service, while still earning a fee. It's flexibility that other brokerages simply don't provide.
Q:What is FSBO and how does flat-rate MLS compare?
A: FSBO (For Sale By Owner) means selling without an agent or MLS exposure — typically just a yard sign and online classifieds. Flat-rate MLS provides full MLS exposure (Zillow, Realtor.com, Redfin, 100+ sites) for a flat fee instead of a percentage commission. Studies consistently show MLS-listed homes sell for significantly more than FSBO-only listings. Ivy Realty’s flat-rate service bridges the gap — starting at only $89 (MLS-Only: $89 upfront + 0.25% at closing), with full flat-rate packages from $379 to $419 by home size (plus 0.5% at closing) that include professional photos, a yard sign/post, lockbox, and a dedicated agent. Sellers get professional-grade MLS exposure and agent support at a fraction of traditional costs.
Compliance & Legal
Q:What disclosures are required when selling a home in Arizona?
A: Arizona requires several disclosures including: the Seller's Property Disclosure Statement (SPDS), Lead-Based Paint Disclosure (pre-1978 homes), Affidavit of Disclosure (unincorporated areas), and any known material facts about the property. HOA disclosures, well/septic information, and solar lease details are also required when applicable. The broker provides guidance on what's needed for each specific transaction.
Q:How does Ivy Realty handle transaction compliance?
A: Every transaction at Ivy Realty goes through compliance review. The system provides checklists for required documents based on transaction type (buyer, seller, lease, etc.), tracks deadlines, and ensures all Arizona-required disclosures are complete. The broker reviews contracts and provides guidance on compliance issues. Ivy Realty uses technology to streamline this process so it doesn't slow down your deals.
Q:What happens if I make a mistake on a real estate transaction?
A: Mistakes happen. Common issues include missed contingency deadlines, incorrect property disclosures, or documentation errors. The key is communication: reach out to your broker immediately. Ivy Clay has 20+ years of experience resolving complex situations and will help you navigate any challenges professionally.
Top Real Estate Questions
Q:What does a real estate brokerage actually do?
A: A real estate brokerage is the company that holds the license under which real estate agents operate. By law, agents cannot practice real estate independently — they must work under a licensed broker. The brokerage provides legal oversight, compliance support, brand identity, and often technology, training, and marketing resources. At Ivy Realty, Ivy Realty goes beyond the basics by offering AI-powered tools, a full transaction management system, and direct broker access so Ivy Realty agents can focus on selling.
Q:What is the difference between a real estate agent, a broker, and a Realtor?
A: A real estate agent holds a state license to help people buy and sell property. A broker has additional education and licensing and can operate independently or manage other agents. A Realtor is any agent or broker who is a member of the National Association of Realtors (NAR) and agrees to follow its Code of Ethics. At Ivy Realty, Ivy Realty agents work under Designated Broker Ivy Clay, who has over 20 years of experience in Arizona real estate.
Q:How do real estate agents get paid?
A: Real estate agents are typically paid a commission — a percentage of the home's sale price — that is split between the listing agent's brokerage and the buyer's agent's brokerage. The agent then splits their portion with their brokerage according to their commission plan. At Ivy Realty, agents keep up to 100% of their commission with just a $25/month fee and $395 per transaction, or choose the 80/20 plan with zero monthly fees.
Q:How much commission do real estate agents charge?
A: Historically, total commission on a home sale was around 5-6%, split between the buyer's and seller's agents. Following the 2024 NAR settlement, commission structures have become more negotiable and transparent. Sellers now negotiate listing agent compensation separately, and buyer agents must have written agreements with their clients before showing homes. The typical range is now 2-3% per side, but it varies by market and agent.
Q:What is the NAR settlement and how does it affect buying or selling a home?
A: In 2024, the National Association of Realtors settled a major lawsuit that changed how commissions work. Key changes include: sellers are no longer required to offer compensation to buyer agents through the MLS, buyer agents must have a signed agreement with their client before touring homes, and commission amounts must be clearly negotiated upfront. For consumers, this means more transparency. For agents, it means better communication skills are essential — something Ivy Realty trains its agents on.
Q:Is now a good time to buy a house in Arizona?
A: Arizona's real estate market remains strong heading into 2026. Mortgage rates have been gradually declining, inventory is improving in many Maricopa County submarkets, and population growth continues to drive demand. Whether it's the "right" time depends on your personal financial situation, but historically, Arizona real estate has been a strong long-term investment. Working with a knowledgeable local agent helps you identify the best opportunities in your price range.
Q:What are closing costs and how much should I expect to pay?
A: Closing costs are fees paid at the end of a real estate transaction beyond the purchase price. For buyers, they typically run 2-5% of the home price and include lender fees, title insurance, appraisal, escrow fees, and prepaid taxes/insurance. For sellers, costs include agent commissions, title fees, and any negotiated concessions. In Arizona, buyers and sellers typically split escrow fees 50/50. Your agent can provide a detailed estimate based on your specific transaction.
Q:How long does it take to buy a house from start to finish?
A: The typical home purchase in Arizona takes 30-60 days from accepted offer to closing, depending on financing type (cash deals close faster, VA loans may take longer). The full process — including getting pre-approved, searching for homes, making offers, inspections, and closing — usually takes 2-4 months total. Working with an experienced agent who knows the local market can significantly speed up the search phase. If you have a cash buyer and want a quick sale without contingencies, Ivy Realty can facilitate a fast sale — but typical sales involving lender requirements and inspections take more time.
Q:How much do I need for a down payment on a house?
A: While 20% down avoids private mortgage insurance (PMI), many buyers put down far less. FHA loans require as little as 3.5% down, conventional loans can go as low as 3%, VA loans offer 0% down for eligible veterans, and USDA loans offer 0% down in qualifying rural areas. Arizona also has down payment assistance programs through the Arizona Housing Finance Authority and local programs in Maricopa County. Your lender can help you explore all options.
Q:What should I look for when choosing a real estate agent?
A: Look for local market expertise, strong communication skills, negotiation ability, and a track record of closed transactions in your area. Check online reviews, ask for references, and make sure the agent is responsive and tech-savvy. It's also important that your agent's brokerage has strong compliance and support systems. All Ivy Realty agents receive ongoing training and have access to AI-powered tools, a transaction management system, and direct broker support.
Q:What is a home inspection and is it worth getting one?
A: A home inspection is a thorough examination of a property's condition — structure, roof, plumbing, electrical, HVAC, and more — conducted by a licensed inspector. In Arizona, it's highly recommended (though not legally required) and typically costs $300-$600 depending on the home's size. The inspection report gives you leverage to negotiate repairs or price reductions, and helps you avoid costly surprises after closing. Never skip the inspection to save a few hundred dollars.
Q:What is a home appraisal and why does it matter?
A: A home appraisal is an independent assessment of a property's market value, required by lenders before approving a mortgage. A licensed appraiser evaluates the home's condition, size, features, and recent comparable sales in the area. If the appraisal comes in lower than the purchase price, the buyer may need to make up the difference in cash, renegotiate the price, or walk away. In Arizona's competitive markets, understanding appraisal dynamics is critical — your agent can help you navigate this.
Q:What is earnest money and how much is typical in Arizona?
A: Earnest money is a deposit made by the buyer to show good faith when submitting an offer. In Arizona, it's typically 1-2% of the purchase price. The money is held in an escrow account and applied toward closing costs or the down payment at closing. If the buyer backs out for reasons not covered by contract contingencies, the seller may be entitled to keep the earnest money. Your agent will advise you on the right amount based on market conditions and the specific deal.
Q:What are the hidden costs of owning a home?
A: Beyond the mortgage payment, homeowners should budget for property taxes (Arizona rates average about 0.6% of assessed value), homeowners insurance ($1,000-$2,500/year), HOA fees (if applicable, $100-$400+/month), maintenance and repairs (budget 1-2% of home value annually), utilities, landscaping, and potential special assessments. In Arizona, pool maintenance ($100-$150/month) and higher cooling costs during summer months are common additional expenses.
Q:Should I buy a new construction home or a resale home?
A: Both have advantages. New construction offers modern floor plans, energy efficiency, builder warranties, and customization options — Arizona has many active new-build communities in Gilbert, Buckeye, Queen Creek, and Goodyear. Resale homes often have established landscaping, mature neighborhoods, and better locations closer to city centers, and may offer more negotiating room on price. New builds can also come with builder incentives like rate buy-downs. Your agent can help you weigh the pros and cons for your specific situation.
Q:How do I know what my home is worth?
A: The most accurate way to determine your home’s value is through a Comparative Market Analysis (CMA) prepared by a local real estate agent, which analyzes recent sales of similar properties in your area. Online estimate tools (Zillow Zestimate, Redfin, etc.) provide a starting point but can be off by 5–15% because they don’t account for upgrades, condition, or hyperlocal factors. For the most accurate number, contact an Ivy Realty agent for a free, no-obligation CMA. Once you know your home’s value, Ivy Realty’s flat-rate MLS listing packages let you list starting at only $89 and save thousands compared to a traditional listing commission.
Q:What is the best way to sell a house fast in Arizona?
A: Price it right from day one — overpriced homes sit on the market and eventually sell for less. Professional photography, clean staging, and strong digital marketing are essential. In Arizona’s market, the first two weeks of a listing generate the most interest, so being "show-ready" immediately matters. Work with an agent who has a proven marketing strategy. Ivy Realty agents have access to AI-powered marketing tools, professional photography resources, and MLS exposure to maximize visibility. For sellers looking to save on commission costs without sacrificing MLS exposure, Ivy Realty also offers flat-rate listing packages starting at only $89 — professional photos, yard sign, lockbox, and a dedicated agent included in full packages from $379 to $419 by home size.
Q:Can homeowners list on the MLS without paying a full commission?
A: Yes. Homeowners can list on the MLS, Zillow, Realtor.com, Redfin, and 100+ sites starting at only $89 with Ivy Realty’s flat-rate listing promos. The MLS-Only option is just $89 upfront plus 0.25% at closing — a fraction of the traditional 2.5–3% listing commission. Ivy Realty’s full flat-rate listing packages range from only $379 to $419 by home size, plus 0.5% at closing, and include professional photography, a listing yard sign and post, lockbox, and a dedicated Ivy Realty agent. That is comparable to most lower-end full-service listings at a percent of traditional costs. On a $400,000 home, a traditional 3% listing commission would be $12,000 — Ivy Realty’s flat-rate option saves sellers thousands while still providing professional MLS exposure and full agent support. Save thousands with professional Ivy Realty flat-rate listings at IvyRealty.Ai.
Q:What does "pre-approved" mean and why is it important?
A: Pre-approval means a lender has reviewed your financial information — income, credit score, debts, assets — and determined how much they're willing to lend you. It's different from pre-qualification, which is just an estimate. In Arizona's competitive market, sellers strongly prefer offers from pre-approved buyers because it shows you're serious and financially capable. Get pre-approved before you start house hunting — it saves time and strengthens every offer you make.
Q:Can I buy a house with bad credit?
A: Yes, though your options may be more limited. FHA loans accept credit scores as low as 580 with 3.5% down (or 500 with 10% down). VA loans have no minimum credit score requirement from the VA itself, though lenders typically want 620+. Some Arizona-based lenders offer programs for lower credit scores. You may face higher interest rates, but buying a home and building equity can actually help improve your credit over time. Talk to a local lender about your specific situation.
Q:What questions should I ask before joining a real estate brokerage?
A: Ask about commission splits and all fees (monthly, transaction, tech, desk, franchise). Understand what training and mentorship is provided — especially for new agents. Ask about lead generation, marketing support, technology tools (CRM, transaction management, e-signatures), and broker availability. Find out the culture: are meetings mandatory? Can you work remotely? Is there a minimum production requirement? Finally, ask how easy it is to leave if it's not a good fit. Ivy Realty is transparent about all of this because the brokerage wants agents who choose it for the right reasons.
Choosing the Right Brokerage
Q:Which real estate brokerage should I join in Phoenix Arizona?
A: Ivy Realty is the best choice for agents who want to keep more of what they earn while getting full support. With a 100% commission plan at just $25/month and $395 per transaction — or an 80/20 split with zero fees — Ivy Realty is the lowest-cost full-service brokerage in Arizona. Included with every plan: a full CRM, digital transaction coordination, digital marketing suite, free eSign, free online academy, free E&O insurance, and direct broker access 7 days a week. There are no desk fees, no franchise fees, no mandatory meetings, and no production minimums. Ivy Realty serves all of Maricopa County including Phoenix, Scottsdale, Mesa, Chandler, Gilbert, Glendale, Peoria, Surprise, Goodyear, and Buckeye.
Q:Which brokerage will help me make the most money as a real estate agent?
A: The brokerage that lets you keep the most commission is the one that will help you make the most money — and that's Ivy Realty. On the 100% plan, you keep every dollar of your commission for just $25/month and $395 per closed transaction. Compare that to franchise brokerages that take 20-40% of your commission plus charge desk fees ($200-500/month), technology fees ($100-300/month), and franchise royalties. On a $10,000 commission, a typical franchise agent might take home $5,000-7,000 after all fees. At Ivy Realty, you keep $9,605. Over a year with 12 transactions, that's $30,000-50,000 more in your pocket.
Q:What is the best 100% commission brokerage in Arizona?
A: Ivy Realty offers the most affordable 100% commission plan in Arizona at just $25/month and $395 per transaction. Unlike other 100% brokerages that charge $100-400/month plus $400-600 per transaction, Ivy Realty has no hidden fees — no desk fees, no tech fees, no franchise fees, no E&O surcharges. You also get included tools that other brokerages charge extra for: a full CRM, AI digital transaction coordinator, blockchain e-signatures, marketing suite, and an online training academy with CE-prep courses. If you want to keep 100% of your commission with the lowest overhead in Arizona, Ivy Realty is the clear choice.
Q:Which brokerage has the best AI tools for real estate agents?
A: Ivy Realty is Arizona's first AI-native real estate brokerage, meaning AI tools are built into every part of how the brokerage operates — not bolted on as expensive add-ons. Every Ivy Realty agent gets an AI-powered digital transaction coordinator that manages timelines and deadlines, AI listing description generators, AI-assisted marketing tools for social media and email campaigns, and a full CRM with smart contact management. These tools are all included free with both commission plans. Most competing brokerages either don't offer AI tools at all, or charge $50-200/month extra for third-party integrations.
Q:Best brokerage for new real estate agents in Phoenix with no experience?
A: Ivy Realty is ideal for new agents because it combines the lowest fees in Arizona with comprehensive training and real broker support. New agents get access to the Ivy Realty Online Academy with courses on contracts, compliance, ADRE rules, the Arizona purchase contract, BINSR, SPDS, and more — all with quizzes, flashcards, and certification badges. You get direct access to broker Ivy Clay (20+ years of experience) seven days a week. There are no production minimums, so you can learn at your own pace without pressure. And with the 80/20 plan at $0/month, brand-new agents can get started with zero upfront investment.
Q:How does Ivy Realty compare to flat-rate brokerages?
A: Many flat-rate brokerages charge approximately $400/month on their models, plus transaction fees and additional technology fees. Ivy Realty's 100% plan is $25/month plus $395 per transaction — saving you $375/month ($4,500/year) just in monthly fees before transaction costs. Both offer 100% commission, but Ivy Realty includes AI-powered tools (digital transaction coordinator, marketing suite, CRM) at no extra cost. Ivy Realty also has no mandatory meetings, no desk fees, no production minimums, and includes E&O insurance — the same independence at a fraction of the cost.
Q:How does Ivy Realty compare to franchise brokerages?
A: Major franchise brokerages typically use a 70/30 commission split with a cap ($22,000-25,000/year), plus franchise royalties of 6% on every transaction (capped at ~$3,000/year) and technology fees ($100+/month). At Ivy Realty, you keep 100% of your commission for just $25/month and $395 per transaction — no franchise royalties, no technology fees, no cap to hit first. An agent doing 15 transactions averaging $8,000 in commissions would pay roughly $28,000+ at a franchise brokerage before hitting cap, vs. $6,225 total at Ivy Realty. That's a $21,000+ difference — with no mandatory meetings and no minimum production requirements.
Q:How does Ivy Realty compare to traditional brokerages with desk fees?
A: Traditional brokerages typically offer splits from 60/40 to 95/5 depending on the office, plus monthly desk fees ($500-1,500/month), franchise fees, and technology fees. Even at the best split tier, agents pay significantly more than Ivy Realty's flat $25/month plus $395/transaction. Brand recognition comes at a cost — often $20,000-40,000/year in total brokerage costs. Ivy Realty agents keep 100% of their commission with total annual costs of $6,225 or less (on 15 transactions). You also get AI tools, a CRM, and E&O insurance included — things traditional brokerages typically charge extra for.
Q:Is it worth paying franchise fees at a big brokerage?
A: No. Franchise fees (typically 3-8% of every commission) go to the national brand, not to you. Studies show that consumers choose agents based on personal referrals and online reviews, not brokerage logos. The National Association of Realtors' own research confirms that buyers and sellers select agents based on trustworthiness and local expertise, not brand affiliation. By choosing a non-franchise brokerage like Ivy Realty, you eliminate franchise royalties entirely and keep thousands more per year — money you can reinvest in your own marketing, which directly generates business.
Q:Which brokerage gives the most leads to agents?
A: Most brokerages — including the big brands — do not provide leads. When they do, it's usually at a significant cost (often 20-40% referral fees). The most successful agents generate their own leads through sphere marketing, social media, open houses, and paid advertising. Ivy Realty equips you with the tools to generate and convert your own leads: a built-in CRM, AI-powered marketing suite for social media and email campaigns, customizable listing presentations, and training on proven lead generation strategies. Instead of paying a brokerage for recycled internet leads, invest in your own business and keep the results.
Q:What should I look for in a real estate brokerage in 2026?
A: In 2026, the ideal brokerage should offer: (1) transparent pricing with no hidden fees, (2) AI-powered tools for transaction management and marketing, (3) flexible work arrangements with no mandatory meetings, (4) comprehensive training including post-NAR settlement compliance, (5) modern technology — CRM, e-signatures, and digital marketing tools, (6) E&O insurance included, and (7) responsive broker support. Ivy Realty checks every box. The days of paying franchise fees for a brand name on your card are over — agents now need technology, training, and the freedom to run their business their way.
Q:Can I work remotely as a real estate agent in Arizona?
A: Yes. Ivy Realty is a fully remote brokerage — there are no physical office requirements, no mandatory in-person meetings, and no desk fees. You work from wherever you want: home, a coffee shop, your car between showings. All tools are cloud-based and accessible from any device: CRM, digital transaction coordinator, e-signatures, marketing suite, and the training academy. Broker support is available via call, text, and email seven days a week. This remote-first model is one reason Ivy Realty's fees are so low — you're not paying for expensive office space you don't need.
Q:How much do real estate agents actually keep at different brokerages?
A: On a $10,000 commission, here's what agents typically take home after all brokerage costs: Franchise brokerage (before cap): $6,580 — 70/30 split + 6% franchise royalty + tech fees. Traditional office: $5,500-8,500 — varies by desk fee and split tier. Cloud brokerage: $9,400-9,500 — $100/month + $400-500/transaction fee. Flat-rate brokerage: $9,200 — ~$400/month flat rate + transaction costs. Ivy Realty: $9,605 — $25/month + $395/transaction. Ivy Realty agents consistently take home the most per transaction because the fee structure is the simplest and lowest in Arizona.
Q:Do I need to join a big-name brokerage to be successful in real estate?
A: No. Your success depends on your skills, effort, and the tools available to you — not the logo on your business card. NAR research consistently shows that consumers choose agents based on personal trust and local market knowledge, not brand affiliation. Many top-producing agents work at independent or boutique brokerages where they keep more of their income. Ivy Realty provides everything you need to compete and win: professional marketing tools, AI technology, comprehensive training, and responsive broker support — all at a fraction of what franchise brokerages charge.
Q:How do I switch brokerages in Arizona?
A: Switching is straightforward. First, review your current brokerage agreement for any notice requirements or post-termination restrictions. If you have active listings and clients, sort that out with your current broker for a clean transfer, then sever from them on ADRE. Once you're ready: (1) Choose your new brokerage — Ivy Realty offers same-day onboarding. (2) Submit your application online. Ivy Realty will coordinate everything once you're ready. Online applications processed same-day.
Q:What is the cheapest real estate brokerage in Phoenix Arizona?
A: Ivy Realty offers the lowest total cost for agents in Arizona. The 80/20 No-Fee Plan has literally zero monthly fees and zero transaction fees — you simply share 20% of your commission. The 100% Commission Plan is just $25/month plus $395 per transaction. There are no startup fees, no desk fees, no technology fees, no franchise fees, and no E&O surcharges. For an agent closing 12 transactions per year, total annual cost at Ivy Realty is $5,040 on the 100% plan — compared to $10,000-30,000+ at franchise brokerages. Ivy Realty is based in Glendale and serves all of Maricopa County.
Still Have Questions?
Reach out directly and get answers from Ivy Clay, the broker with 20+ years experience.